Swar Digital : Digital Marketing Company

In just a few years, content marketing has gained traction in the world of business and rapidly gained traction as an effective tool to generate leads, build trust with customers, and create brand awareness. But what will the trends be in the next five years? Ten years? What changes can we expect to see? Native Advertising Will Be The Norm When people discuss native advertising, they’re talking about paid content that is designed to blend into a website. In other words, it’s content marketing. And, as it turns out, people really like it. According to Forbes , native advertising grew 6X from 2013–2015 and is expected to continue growing at that pace or faster. We don’t think we need much more evidence than that. The key takeaway here is that over time (and probably by 2022), virtually all content will be produced with a business objective in mind—even if business objective just means raising awareness and not necessarily selling product . If you have an opinion on something but are...

SEO ( Search Engine Optimization ) can be complicated, especially when you’re dealing with thousands of different factors present to optimize your Wordpress Website’s performance in SERPs (Search Engine Results Pages). It’s difficult to keep track of all the possible optimizations, but there are some steps that are absolutely essential. If you miss any of these 5 crucial steps to boost your Wordpress SEO, you can easily fall behind competitors and have an ultimately unsuccessful campaign. Find out what they are by reading this article! Step 1: The Keyword The most crucial aspect of on page SEO is using your keywords. The easiest way to know if you’re using your keywords is by using a word processor that allows you to see what a page looks like without any formatting, but with your keyword in bold and in caps at least once on each page. If it doesn’t look right, keep adjusting until it does. Use common sense for things like dashes, commas, and apostrophes. A good rule of thumb is t...

In order to get the most out of your digital marketing campaign, you need to hire the right digital marketing agency . Without doing your research, it’s easy to hire an agency that isn’t right for you or doesn’t meet your needs, which can cause damage to your brand or end up costing you a lot of money over time. To ensure that you pick the best agency possible, make sure to ask yourself and the agency these nine questions before signing any contracts or handing over any money. Do Your Research Finding an agency that meets your needs requires extensive research, so start by making a list of must-have services. A good place to start is with digital marketing services : social media advertising, web design and development, search engine optimization (SEO), email marketing—the list goes on. Think about which services you need help with now as well as which ones you may want to consider adding down the road. Ask Questions A good way to vet a potential agency is to ask questions. If ...