The State of Content Marketing in 2022: Trends to Watch For

In just a few years, content marketing has gained traction in the world of business and rapidly gained traction as an effective tool to generate leads, build trust with customers, and create brand awareness. But what will the trends be in the next five years? Ten years? What changes can we expect to see?

Native Advertising Will Be The Norm

When people discuss native advertising, they’re talking about paid content that is designed to blend into a website. In other words, it’s content marketing. And, as it turns out, people really like it. According to Forbes , native advertising grew 6X from 2013–2015 and is expected to continue growing at that pace or faster. We don’t think we need much more evidence than that. The key takeaway here is that over time (and probably by 2022), virtually all content will be produced with a business objective in mind—even if business objective just means raising awareness and not necessarily selling product . If you have an opinion on something but aren't sure how you can get compensated for sharing it...think again! And if you want results, a digital marketing company would be the best option for you.

Influencer Marketing Will Be Huge

Traditional marketing is on its way out, and with it a lot of ineffective strategies. Influencer marketing is here to stay, but you'll see some new techniques coming into play in years to come. Key takeaway: The future belongs to those who can invest time and money into building genuine relationships with influencers. Such relationships will prove invaluable as trends come and go, even decades from now. Content marketing will continue its dominance over digital marketing services and related activities because it's effective at cutting through all that noise, getting your content into readers' hands so they can make decisions based on quality information instead of whatever flash-in-the-pan headline happens to catch their eye that day.

Customize Native Ads On Platforms Based On The User Data

Native ads have a bad rap, but what if we could personalize them based on user data and behavior? This shift would not only make them more effective, but content creators would be able to capture users’ attention better by knowing which niche or sector they fall into. Content marketing services and digital marketing services will soon offer these types of native ads as a tool for brand and advertising campaigns.

Bloggers And Publications Create Higher Quality Content With Strategic Partnerships

In a world where anyone can write online content, quality and relevance is more important than ever. As a result, content marketing services will increasingly partner with influencers and respected publications for customized/tailored content that aligns with their business goals. The fact is that high-quality content helps establish credibility and legitimacy, not only within your niche market but with potential clients as well. By partnering with individuals who are thought leaders in their respective fields, businesses will be able to strategically guide their future growth through valuable partnerships and collaborations. If you want help putting together your first campaign or developing long-term marketing strategies that give you an edge over competitors, you should contact our agency today!

Social Selling Has Become More Popular, But It's Far From Easy!

Perhaps the most controversial shift on our list is that selling via social media will become even more popular by 2022. However, many marketers still feel unprepared or simply turned off by it. The truth is that there's a sizable learning curve when it comes to content marketing and social selling. A good way to get started is by attending conferences, joining industry groups and reading as much as you can about both disciplines before diving in. Posting on Facebook does not equal sales, after all—you need a well-developed strategy (and tools) if you want results. Another valuable tip for getting started with social selling? Look at it from an operations perspective instead of an editorial one—just like digital marketing services work better when handled separately from PR efforts, so do your marketing and sales.

Conclusion

The State of Content Marketing in 2022 is an overview of trends that will continue to drive content marketing forward throughout the next decade. These trends do not represent seismic shifts, but rather, are indicators that content marketing will remain a staple within a variety of industries. This report lays the foundation for what we expect to see in the next ten years.


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