Swar Digital : Digital Marketing Company

In just a few years, content marketing has gained traction in the world of business and rapidly gained traction as an effective tool to generate leads, build trust with customers, and create brand awareness. But what will the trends be in the next five years? Ten years? What changes can we expect to see? Native Advertising Will Be The Norm When people discuss native advertising, they’re talking about paid content that is designed to blend into a website. In other words, it’s content marketing. And, as it turns out, people really like it. According to Forbes , native advertising grew 6X from 2013–2015 and is expected to continue growing at that pace or faster. We don’t think we need much more evidence than that. The key takeaway here is that over time (and probably by 2022), virtually all content will be produced with a business objective in mind—even if business objective just means raising awareness and not necessarily selling product . If you have an opinion on something but are...

SEO ( Search Engine Optimization ) can be complicated, especially when you’re dealing with thousands of different factors present to optimize your Wordpress Website’s performance in SERPs (Search Engine Results Pages). It’s difficult to keep track of all the possible optimizations, but there are some steps that are absolutely essential. If you miss any of these 5 crucial steps to boost your Wordpress SEO, you can easily fall behind competitors and have an ultimately unsuccessful campaign. Find out what they are by reading this article! Step 1: The Keyword The most crucial aspect of on page SEO is using your keywords. The easiest way to know if you’re using your keywords is by using a word processor that allows you to see what a page looks like without any formatting, but with your keyword in bold and in caps at least once on each page. If it doesn’t look right, keep adjusting until it does. Use common sense for things like dashes, commas, and apostrophes. A good rule of thumb is t...

In order to get the most out of your digital marketing campaign, you need to hire the right digital marketing agency . Without doing your research, it’s easy to hire an agency that isn’t right for you or doesn’t meet your needs, which can cause damage to your brand or end up costing you a lot of money over time. To ensure that you pick the best agency possible, make sure to ask yourself and the agency these nine questions before signing any contracts or handing over any money. Do Your Research Finding an agency that meets your needs requires extensive research, so start by making a list of must-have services. A good place to start is with digital marketing services : social media advertising, web design and development, search engine optimization (SEO), email marketing—the list goes on. Think about which services you need help with now as well as which ones you may want to consider adding down the road. Ask Questions A good way to vet a potential agency is to ask questions. If ...

Search Engine Optimization (SEO) is extremely important to the success of your website, especially in the earlier stages of building an online presence. However, if you’re not careful with your URL structure, you could accidentally be hurting your SEO rather than helping it. That’s why it’s important to make sure that your URLs are SEO friendly and easy to read at the same time. Here are 5 reasons why an SEO friendly URL structure is important! What Are SEO Friendly URLs? As a digital marketing company , we often get asked by clients what are SEO   friendly URLs and how they can improve their website’s search engine rankings. We explain that search engines such as Google view web pages in two different ways; bots and humans. The bot looks at certain elements of a web page to determine its relevance for each search query typed into Google’s search bar. These bots will crawl through your website looking for relevant information on your site. When it comes to finding quality cont...

Images, videos, infographics, and other types of visual content are a great way to make your content more interesting and engaging. They can also be used to help you tell your brand's story, educate customers about your products and services, or just make your website more visually appealing. But not all visuals are created equal. Some are better for certain types of content than others. While images are great for blogs, videos work better on YouTube channels and infographics work well in e-books or as standalone articles. Visuals are an important part of the content marketing mix. They can be a powerful way to tell a story, engage with your audience, and create brand awareness. But how do you decide what type of visual to use in each piece of content? Here are five types of visuals content you need in your content marketing strategy: 1. Infographics Infographics are very popular on social media because they're easy to read and share. If you have data that support...

Social media marketing has become increasingly important in today’s day and age, but there are so many different tools out there that it can be difficult to know which ones you should actually be using. We’ve put together this list of the top five social media marketing tools for marketing agencies in hopes that it will help you make the right choice when you are considering which social media platforms to focus on! 1) Buffer Buffer is a great way to manage your social media posts. The tool allows you to schedule social media posts in advance and then post them out across different networks at once. This saves time and helps ensure that you’re posting on social media consistently. It also integrates with other social media management tools, like Hootsuite, so that you can keep track of all of your social accounts from one place. 2) Hootsuite For social media agencies and marketers, Hootsuite is one of the most valuable (and affordable) tools you can use. Not only does it al...