5 Types of Visuals You Need in Your Content Marketing Strategy

Images, videos, infographics, and other types of visual content are a great way to make your content more interesting and engaging. They can also be used to help you tell your brand's story, educate customers about your products and services, or just make your website more visually appealing.

But not all visuals are created equal. Some are better for certain types of content than others. While images are great for blogs, videos work better on YouTube channels and infographics work well in e-books or as standalone articles.

Visuals are an important part of the content marketing mix. They can be a powerful way to tell a story, engage with your audience, and create brand awareness.

But how do you decide what type of visual to use in each piece of content?

Here are five types of visuals content you need in your content marketing strategy:

1. Infographics

Infographics are very popular on social media because they're easy to read and share. If you have data that supports your topic, then this is the perfect way to present it. It's also a good option if you have multiple pieces of information that can fit into one graphic (i.e., a timeline).

2. Video

Videos are more engaging than text-based posts. They allow people to see who you are as well as hear from you directly (or indirectly) through subtitles or voiceovers. Video can also show off your product or digital marketing services in action — but only if it's relevant and interesting!

3. Text-Based Images

Images with text overlays (or "image blocks"). This is another great option for sharing stats or other data — especially if they're long lists or charts that would be difficult to explain in just words alone (i.e., "Top 10 reasons why people buy our product"). It's also great for showing

4.Graphics / Illustrations

Graphics are typically created using Microsoft PowerPoint or Adobe Illustrator, but they can also be done in other programs such as Canva or Word Swag. These images include charts, diagrams, infographics, etc., that help explain ideas more clearly than words alone can do on their own. They're also useful for breaking up long chunks of text-based content into smaller sections that are easier to digest at one time.

5. Interactive Elements

Interactive elements can be used in a variety of ways. You can use them to highlight different sections of your content or provide additional information on a topic. For example, if you're writing an article on the best places to eat in New Orleans, you could include an interactive map with links to each restaurant's website or social media accounts.

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Swar Digital is one of the best digital marketing companies in Delhi. We offer full-service web design and development, mobile application development, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and e-commerce solutions.

Our team of highly skilled developers, designers, and marketers can help you reach your target audience by utilizing the latest digital marketing strategies and technologies.

At Swar Digital we understand that each business is unique and requires a customized approach to its digital marketing initiatives. We partner with you to create a custom plan that aligns with your business goals. Our focus is on providing measurable results through our proprietary SEO and SEM strategies that generate high-quality leads for your business, which in turn help you convert more leads into sales.

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